Part of our Explore Wisconsin Series, Big Chip is an easy drinking American Wheat ale. The image on the can showcases an iconic landmark in Hayward, WI – The Freshwater Fishing Hall of Fame and its giant Musky. If you’ve never ventured up to the Hayward area, you are missing out on a sportsperson’s paradise, with incredible fishing, miles of trails for ATVs and snowmobiles, pristine lakes for water sports, and opportunities for hunting. Mix that with a fun town like Hayward and it is truly a northwoods destination.